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In The NEws
Outdoor Brands Pull Social Spending, Merrell Names New Head of Marketing and More

The Outdoor Industry is signing off. The North Face, Patagonia and REI have all announced that they are pulling all ads from Instagram and Facebook for the month of July, part of the #StopHateforProfit campaign. Organized by national civil rights groups including the NAACP, Color of Change and the Anti-Defamation League, the boycott urges brands to withhold their advertising dollars in protest of what they characterize as the social media sites’ disinterest in stopping hate speech and disinformation.


Merrell has a new head of marketing. Janice Tennant, the former chief marketing officer for fellow Wolverine World Wide brand Cat Footwear, will serve as Chief Marketing Officer for Merrell and will report to brand president Chris Hufnagel. “I couldn’t be happier to have Janice on the team,” Hufnagel said in a statement. “She’s a thoughtful, consumer-centric and strategic marketer, but perhaps most importantly, she’s a builder and leader of exceptional teams. As Merrell enters its 40th year, Janice is the perfect person to help write the next chapter in our story.”


Outdoor nonprofit Camber Outdoors has announced a Workplace Anti-Racism Action Agenda, a free resource for outdoor and active firms that want to create and sustain diverse and inclusive workplaces. The resources, announced during a Facebook Live event on June 10, will include tools for corporations to use and guidance, and will be available to Camber Corporate Partners.

“Camber partner companies, who are demonstrating their commitment to prioritizing equity, inclusion, and diversity, understand that this work is a strategic business imperative,” Camber Outdoors Executive Director Emily Newman said in a statement. “The Workplace Anti-Racism Action Agenda has three components: LEARN + ACT + CHANGE, and provides businesses with a model for moving to immediate action.”


Main Street Privacy Coalition, which is comprised of a broad group of national trade associations representing the businesses that line America’s Main Streets, is calling for uniform federal privacy legislation. The group has also launched a website, MainStreetPrivacy.com, focused on principles policymakers should adopt in any new laws. The coalition wants Congress and federal agencies to adopt legislative solutions that address consumer privacy concerns with no exemptions for any industry that handles consumer data.


Traction brand Kahtoola awarded $62,500 to nonprofits supporting indigenous cultures in the first six months of 2020. Grants from the Kahtoola for the People program were awarded to Esperanca, Hero, The Tibet Fund, One New Education, Elevate Nepal and the Havasupai Tribe. “Kahtoola’s mission involves making a difference in people’s lives, empowering and supporting the good work of others and positive, inclusive characteristics that reflect the good in all of us,” Danny Giovale, founder of Kahtoola, said in a statement. “Every year since 1999, we have been proud to grant a percentage of our annual sales to fund projects that support indigenous cultures, investing in community improvements, healthcare, education, resources and the environment. We are thankful for the opportunity to continue supporting the important work of our grant recipients, especially given the current global health crisis.” Kahtoola for the People will review its next round of applications in September.