Goodbye Platform, Hello MICAM Americas

Under one roof at Mandalay Bay last week, a consolidated FN Platform and MAGIC show brought buyers and brands to the semi-annual show, which will be the last under the FN Platform name. Starting with the summer edition held Aug. 17-19 the footwear show will be called MICAM Americas under a new partnership with the Milan-based fashion trade show MICAM. Speaking with Footwear Insight at the show, Informa Markets footwear president Leslie Gallin said it’s too early to say what changes the new partnership will bring to the show, but with the August move back to the Las Vegas Convention Center, she said some familiar elements of the show will return, including the neighbor configuration, which will include new areas devoted to Surf and Sand and another to Sport.

“Everyone is looking to do more business, and I think [the MICAM partnership] will open up more doors for that on both sides of the aisle,” she said.

The combined Magic and Platform shows saw 3,500 vendors and buyers from 88 countries in attendance, the show reported. Booths at the show floor were busy, and trends including sleek retro sneakers, 90s-inspired square toes, new takes on animal prints and luxurious touches of shearling and faux furs on sneakers and boots were driving orders.

Gallin said that putting new brands in front of retailers will continue to be the show’s mandate. Changing business norms that allow for small-run orders and more flexible financing have made it even more feasible — and more critical — for retailers to experiment with product from new labels.

“Test something! In today’s times, the consumer wants to shop local. So stop trying to compete with the big box or whomever is in your town,” she said. “Embrace the situation! Become more experiential.”