Coronavirus Forces Postponement of Materials Shows; Nike, Adidas See Impact

Citing ongoing concerns about the global Coronavirus outbreak, the organizer of the New England and Northwest Materials Shows scheduled in Boston this week and next week in Portland, OR has postponed both events indefinitely.

American Events Inc., organizers of the New England and Northwest Materials Shows, said in a statement that it was “committed to the safety of our clients and partners” and promised to share updates on the possible rescheduling of both Materials Shows.

Partner show Première Vision Sport in Portland, OR, will take place as planned on Feb. 12 and Feb. 13.

“Our decision has been to go ahead with our event in the firm desire to support all the human and financial investments you have already put in place to promote your collections and further your business development,” PVS organizers said in a statement. “We are closely following the evolution of the Coronavirus health situation, and are fully committed to applying, if necessary, any and all measures advised by the World Health Organization (WHO) and local department.”

MICAM in Milan, Italy (Feb.16-19) will go on as scheduled with show organizers saying the exhibition “will strictly abide” by recommendations from the World Health Organization and the Italian Ministry of Health.

Meanwhile, yesterday afternoon Nike confirmed the temporary closure of approximately half of its owned stores in China and reduced hours for all others where customer traffic is said to be lower. And Adidas, which operates approximately 12,000 retail doors in China, told Reuters earlier today that it is temporarily closing a “considerable number” of retail locations in the market due to the coronavirus outbreak.

While stating it expected the current situation to have a “material impact” on its operations in Greater China in the short term, Nike did not address whether the coronavirus outbreak was impacting staffing at any contracted factories in the country.

“First and foremost, our thoughts are with the people affected and we remain focused on the health and safety of our teammates and partners,” John Donahoe, president and CEO of Nike, Inc., said in a statement. “Despite this difficult situation, Nike’s long-term opportunity to continue to serve consumers in Greater China with inspiration and innovation remains exceedingly strong.”

For the six months ended Nov. 30, 2019, Nike’s Greater China sales were up 21 percent to more than $2.92 billion, with market footwear sales increasing 22 percent during the period to $1.98 billion. During its second quarter, Nike said it generated more than $500 million in sales during China’s Singles Day. At the end of the period, one million Chinese consumers had downloaded the Nike app shortly after its launch to become China’s top shopping app.