PrimaLoft Adds to Relentlessly Responsible Platform with P.U.R.E

Managing carbon reduction has risen to priority status as companies and consumers alike realize the value of a climate-conscious approach to textile innovation. To that end, following four years of R&D, and a million-dollar investment, PrimaLoft is introducing P.U.R.E, a manufacturing technology that reduces carbon emissions by up to 48 percent.

Traditional insulation manufacturing requires that fibers are thermally bonded by moving through a slow, high-heat oven. Once we identified the ovens as a key opportunity to reduce emissions, we set out to find a creative solution,” said Mike Joyce, PrimaLoft CEO. P.U.R.E., which stands for Produced Using Reduced Emissions, uses air as the triggering factor to cure and stabilize the insulation.

“In our world of nonwovens, this technology is brand new,” said Joyce, who noted the challenge of shutting down the ovens yet still matching the standard of the firm’s pinnacle PrimaLoft Gold Insulation. The initial insulation product being produced with P.U.R.E. manufacturing technology uses 100 percent post-consumer recycled material.

The company has perfected the P.U.R.E manufacturing technology in in one factory, and looks to expand. Patagonia is the first brand partner out of the gate and will incorporate P.U.R.E in its Fall ’20 line.

“How can we elevate sustainability and performance and do so without sacrificing one for the other to make positive change, [that]  is what we strive to do,” says Joyce. “At the end of the day, it’s about carbon.”