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Wednesday, October 2, 2019
Volume 2, Issue No. 18

In the News
Skechers, Sportsman’s Warehouse, Shoe Carnival, Nordstrom, Academy

Los Angeles Dodgers ace Clayton Kershaw has signed on with Skechers. The pitcher, who will take the mound for the Dodgers in the Major League Baseball playoffs this week, recently debuted a custom exclusive Skechers baseball cleat. As part of his multi-year partnership with the Manhattan Beach, CA-based brand, Kershaw will appear in global marketing campaigns for Skechers men’s performance and athletic lifestyle footwear set to launch in 2020. Kershaw is the first athlete to wear Skechers cleats (a product category not available to consumers at this time). He is working with the Skechers design team on the development of a personalized baseball cleat, a new training shoe and several other styles.

The $28 million acquisition by Sportsman’s Warehouse of eight Field & Stream stores from Dick’s Sporting Goods not only pushes the outdoor chain’s store count above 100 but also signals a continued pullback by Dick’s from the “hook and bullet” demographic. The deal, expected to close on Oct. 11, covers inventory and assets for stores in Washington, Altoona and Camp Hill, PA; Horseheads and Rochester, NY; Troy, MI and Greensboro and Asheville, NC. As of Feb. 2, Dick’s operated 35 Field & Stream stores across 16 states and had no plans to further expand the banner this year. It was immediately unclear if the sell-off to SPWH means DKS’ will completely withdraw from the specialty chain but continue to sell the Field & Stream brand in its full-line sporting goods stores.

Retailer Shoe Carnival reshuffled its executive suite. Cliff Sifford, President and CEO of the retailer since Oct. 2012, drops the president title and responsibilities and becomes Vice Chairman of the Board. Also, Mark Worden moves to president and chief customer officer from EVP- chief strategy and marketing officer, and Tim Baker is moved into a newly created position as EVP-chief retail operations officer.

Nordstrom moves Ken Worzel to a new position as Chief Operating Officer from chief digital officer and president of Nordstrom.com.

U.K.-based Pentland Brands gives Richard Newcombe, president of its footwear division, additional responsibilities as president of the EMEA region and moves current COO Chirag Patel to deputy CEO. A yet-to-be-hired Chief Marketing Officer will report to Patel.

Academy Sports + Outdoors is testing a next-generation store format in Richmond, TX that allows in-store customers to purchase out-of-stock items online with free shipping and features a new design and floor layout with natural light and a wood and stone façade for an outdoors feel.

Kathmandu Holdings Ltd., the parent company of Oboz, has acquired  Australian action sports brand Rip Curl for $230 million at current exchange rates. In a statement, Kathmandu CEO Xavier Simonet said, “The acquisition of Rip Curl transforms Kathmandu into a NZ$1.0 billion outdoor and action sports company, anchored by two iconic global Australasian brands. The combination of Kathmandu, Oboz and Rip Curl achieves diversification in product, channel, geography and seasonality, and creates a platform for the acceleration of our brands’ global expansion into new channels and markets. Importantly, there is also strong cultural alignment between our brands, underpinned by a shared focus on quality, innovation and sustainability.”