Fleet Feet Sports, the national franchisor of 181 running specialty shops, filed a trademark infringement suit against Nike on Aug. 30. The 23-page suit filed in U.S. District Court for the Middle District of North Carolina alleges Nike is infringing on Fleet Feet trademarks, including Change Everything and Running Changes Everything, with its Sport Changes Everything moniker that it debuted during a television commercial during Major League Baseball’s All-Star Game on July 9 and has continued to promote the campaign through a series of YouTube videos. The complaint against Fleet Feet’s longtime vendor partner also asserts that Nike used the “Running Changes Everything” mark on its homepage early last month to promote its running apparel and merchandise, but it subsequently altered the phrase to “Sport Changes Everything” after being contacted by Fleet Feet attorneys counsel.
Meanwhile, Scott Gravatt, Nike’s North American run specialty sales director informed Fleet Feet’s director of brand management that the company intends to use the “Sport Changes Everything” campaign through the 2020 Super Bowl and will, if necessary, “spend millions to defend its continuation of the campaign.”
A sample “Sport Changes Everything” campaign clip from Nike can be seen here: