Wednesday, August 21, 2019
Volume 2, Issue No. 15

In The News
Steve Madden, Brooks, Rocky Brand, Hari Mari

Steve Madden acquired privately held Greats Brands, a five-year old Brooklyn firm specializing in Italian-made premium sneakers. Greats, which sells DTC and through a New York City store in the Soho district, recorded annual sales of $13 million for the 12 months ended June 30. Greats is headed by Ryan Babenzein, its founder and CEO.

On Aug. 22, Brooks Running will launch same-day delivery for its footwear and apparel in 10 test markets in partnership with Locally. Consumers in Atlanta, Baltimore, Chicago, Houston, Minneapolis, New York, Philadelphia, San Francisco, Seattle, and Washington, D.C., will be able to place orders through the Brooksrunning.com website that will be routed to brick-and-mortar stores in the Locally network in their area, and delivered by Deliv or Postmates. In addition, the brand launched a six-week challenge to help all runners identify and beat personal records. For “Best Fest,” Brooks is posting a challenge every Monday on the brand’s social media channels. Runners who share their records and celebrations with the hashtag #brooksbestfestsweeps will have an opportunity to win a limited-edition Ghost 12. The campaign will also include a steady stream of motivational tips and tricks from the company.

Rocky Brands broke ground this week on a 94,000-sq.-ft. expansion of its distribution center in Logan, OH. The company intends to retain 315 existing job at its Nelsonville, OH corporate headquarters as it creates 14 additional positions at the site by 2022.

Dallas-based premium flip-flop brand Hari Mari will donate all profits made on Sept. 13 to the brand’s Flops Fighting Cancer Initiative in honor of National Pediatric Cancer Awareness Month. Hard Mari donates 1 percent of sales to the initiative, which partners with Texas hospitals and other organizations to pay for costs incurred during a cancer diagnosis, including medicine, treatment and hospital bills.