1.86%
Wednesday, FEBRUARY 6, 2019
Volume 2, Issue No. 2

Inside the Victoria Beckham x Reebok Collab

David and Victoria Beckham. Photo: by David X Prutting

Late last month, the debut collection from Reebok’s brand partnership with Victoria Beckham was unveiled. In the past decade, former pop star Beckham has become an internationally recognized style icon and fashion designer. Her line with Reebok is a curated offering of “essential performance and streetwear pieces.”

Events around the launch of the Reebok x Victoria Beckham Spring 19 collection included a celeb-filled party and an intimate press gathering in downtown Manhattan.

Here are three things we learned from Beckham at the launch event for the fashionable athletic footwear and apparel line.

1. Branding matters to Beckham.

The collection is branded as “Victoria Beckham x Reebok” and the garments and footwear have a defined, clean aesthetic with subtle graphic co-branding that features three key variants: Reebok splice, an integrated VB vector and a VB vector “on repeat.” While showing off the collection at the press preview, Beckham mused that Reebok’s English heritage is what attracted her to the brand: “I was wearing Reebok in the ’90s. There’s something so nostalgic about Reebok.” Also, she professed to being a fan of the vector logo and says she “fought to have that vector with the VB as the logo, and I love it.”  

2. Orange is a power color.

In the collection’s apparel and specifically in the classic sneaker styles, both an orange and biscuit color (camel/sahara) combine to give the line a unique color story. “Sunset orange is a color that is very signature to my fashion line,” Beckham said. (Victoria Beckham Ltd. was founded in 2008). “I have been using it for a long, long time and I know my customer likes it. It is a very positive, strong color. I love how it works with the biscuit color which isn’t something you typically see in sportswear. There’s something quite strange about it and that’s what I think makes it really, really cool and makes it ‘fashion.’”

3. Unisex style is “really cool.”

“I love how a huge amount of this collection really is unisex so it works for the men and for the women,” Beckham said. In addition to more than a dozen apparel styles, the collection has two key footwear styles, the $280 Bolton Sock and the $250 Bolton Sock Lo. The styles are remakes of Reebok’s ‘90s Bolton running shoe with a supportive knit sock that rises above the ankle. (The Lo version does not feature the knit sock upper.) “I was excited to create what I consider to be a really cool sneaker,” said Beckham. “A sneaker that yes is technical and is sportswear but it also works really well if you style it alongside high fashion as well.”

The Reebok x Victoria Beckham line is available to purchase at Reebok.com/VictoriaBeckham and at premium retailers worldwide.